Trust me, it's like a graphic designer's soap opera, full of twists and tweaks!įirst up, the logo was now encased in a horizontally stretched oval badge. Oh, and let’s not forget the introduction of the iconic oval badge that we've come to associate with the brand. In the blink of an eye-or perhaps, in the time it takes to perfect that bezier curve-the brand ditched its serif swag and adopted a fresh, clean look. So whether you're working on a new project or just fascinated by iconic designs, understanding the roots of the Under Armour logo gives you invaluable insights into effective branding.Īlright, fasten your seatbelts, design aficionados! We're making a one-year time leap to 1997-1998, a pivotal moment in the Under Armour logo design saga. It’s a testament to how a well-crafted logo can help shape a brand's trajectory right from the get-go. For graphic designers, the 1996-1997 Under Armour logo design offers a lesson in the power of marrying traditional and modern elements to create something unforgettable. Though the logo has evolved (spoiler alert: the serif font didn’t make the cut in future iterations), this original design set the stage for what Under Armour would become-a global juggernaut in the sports and fitness realm. Meanwhile, the serif font elevated the brand, aligning it more with high-quality craftsmanship than with a mere sports apparel company. The vertical mirroring signaled balance and stability, traits highly valued in athletic performance. Those overlapping “U” and “A” arches might appear simple, but they conveyed a complex message. It was like pairing a vintage wine with a cutting-edge meal-unexpected but deliciously harmonious.īut why did this original design matter? For one, it set the foundation for the brand's identity. This juxtaposition of classic and modern elements made the Under Armour logo design of 1996-1997 a standout, striking a balance between tradition and contemporary aesthetics. Yeah, you heard that right, a serif font! It might seem counterintuitive today, given Under Armour's pivot to sleek, modern branding, but the serif font added a luxurious touch to the original logo. Typography fans, hold onto your sketchbooks-the inscription was executed in a classy serif font. And let's not forget the tagline: “Athletic Apple.” Now, that's a '90s throwback for you! Above the logo, you'd find the word "Under," and below it, "Armour," flanking the iconic emblem. This dual-arch design served as the centerpiece, with additional text elements to complete the visual narrative. So what did this debut logo look like? Imagine two vertically mirrored and overlapping arches, creating an emblematic "U" and "A" intersection. The original version was surprisingly sophisticated for a brand that would become synonymous with gritty performance and high-impact athleticism. Founded in that year, Under Armour introduced its first logo, which quickly became a hallmark in the sports and apparel industry. If you're curious about the roots of the Under Armour logo design, 1996 is where our journey starts. Let's throw it back to the '90s-a time of grunge music, boy bands, and the inception of Under Armour. Whether you're looking for inspiration for your next design project or are just a branding nerd like us, read on to get the inside scoop! In this article, we'll delve into the history and evolution of the Under Armour logo design to unpack the elements that make it tick. While the company's offerings have grown to include everything from running shoes to digital fitness platforms, the logo has remained largely consistent-demonstrating the power of a well-thought-out design. The tale of the Under Armour logo design is more than just a couple of intersecting "U" and "A" letters it's a study in how design can encapsulate a brand's ethos and adapt alongside its growth. And a big part of that success story? You guessed it-its iconic logo. Established in 1996, Under Armour has evolved from a small company selling sweat-wicking shirts from a basement to a global powerhouse. If you're a graphic designer, whether you're a newbie or a seasoned vet, dissecting the Under Armour logo design can offer a masterclass in simplicity, adaptability, and sheer impact. In the ever-changing landscape of branding and design, few logos have become as instantly recognizable in the sports and apparel industry as the Under Armour logo. Image Source: | Image Courtesy: Under Armour
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